Job Description
Eton is seeking to hire a PR & Communications Associate to join the Marketing Communications team in Stockholm. As a PR & Communications Associate, you will play an important role in the marketing team, ensuring optimal and qualitative visibility of our brand across key markets. By executing the planning of all PR and communications activities, events and influencer collaborations, you will support our overall communication plan. You must have a thorough understanding of the storytelling craft and the importance of building and maintaining a strong influencer program.

Working closely with all members of the marketing team as well as the various sales channels (Ecom, Retail, SoMe & Wholesale) you will have the operational responsibility for Eton globally, ensuring alignment of all PR and Communication initiatives and reaching KPIs. The position is situated in Stockholm.

About us

Eton is a global brand with an omnichannel presence, founded in Sweden in 1928. Its exclusive shirts and accessories reach customers on, in own brand stores, and in the world’s major multi-brand platforms and department stores. Read more on

Our company culture promotes an open environment by all of us being transparent, respectful, honest and trusting.

The ideal candidate

We always look for those who will best fit into our company culture and who shares our core values:

  • ONE ETON: we work together, we win together
  • EMPOWERING: we show respect for others
  • WORK SMART: we say yes to the right challenges, the right way
  • QUALITY-DRIVEN: we exist to offer high-quality products and to do high-quality work in every touchpoint
  • CUSTOMER-COMMITTED: the customer is always the most important person in the room
  • PROGRESSIVE: we are innovative and always have the future in mind

In addition to sharing our core values you are:

An engaged, positive, and driven team player with a problem-solving mindset. You truly enjoy working in the fashion industry, with elevated product development and the attention to details. You are well structured and organized, responsive to changeable demands – always with the target customer in mind. 


  • Assist in the development and implementation of global PR and Communication strategies together with the Global PR Director and Marketing Lead
  • Responsibility for the tactical PR communication plan to increase brand awareness and strengthen the business and product narratives.
  • Assist in the planning and execution of global and local PR events and press activations
  • Act as the key contact for press in Nordics to assure optimal visibility for the brand. Initiate and maintain relationships on a large scale with key persons in traditional/non and digital media, influencers and VIPs, actively growing the Eton network.
  • Support global PR agency partners globally on a day-to day basis
  • Maintain PR database, document media coverage and conducting relevant reporting to evaluate and measure the efficiency of activities.
  • Create press assets, write and distribute press releases, including dedicated press pitches and follow ups.
  • Create global influencer plans in close collaboration with the influencer agency and Social Media lead
  • Schedule, manage and coordinate press and stylist visits to the Stockholm Showroom.

Experience and Qualifications

  • Degree in Marketing, PR, Communications or similar.
  • 3-5 years of documented experience within PR in an international fashion environment, either at agency or in house with minimum 2 years of independent leading position.
  • Established global media relationships especially within fashion press, as well as key influencers and VIPs across key markets.
  • Experience within luxury fashion sector
  • Entrepreneurial mindset, strong social skills and a passion for building a brand
  • High level of initiative and ability to thrive in a fast-paced and challenging environment
  • Strong oral and written communication skills (English and Swedish)
  • A strong commitment and a natural interest and in-depth knowledge of PR, influencer marketing, and social media platforms.
  • In depth knowledge of the global media and influencer landscape within the
    men’s wear universe, including but not limited to fashion, art, sports,
    entertainment etc.
  • Proven ability to develop, implement, and execute successful PR campaigns,
    strategies and tactics.

To Apply

Are you the right candidate? Apply in the system. For questions, please contact Brand Communications Director, Janelle Hallberg at
We review applications on an ongoing basis. 

Type of employment Permanent position
Contract type Full time
Number of positions 1
Full-time equivalent 1
City Stockholm
County Stockholms län
Country Sweden
Reference number 2023/40
Published 08.Nov.2023
Last application date 28.Nov.2023 11:59 PM CET

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