The purpose of this role is to grow the Eton online business on all third-party channels including but not limited to wholesale, concessions, marketplaces and major online retailers.

Eton is a global brand with an omnichannel presence, founded in Sweden in 1928. Its exclusive shirts and accessories reach customers on multi-brand platforms and department stores. Read more on etonshirts.com. Our company culture promotes an open environment by all of us being transparent, respectful, honest and trusting.

We always look for those who will best fit into our company culture and who shares our core values:

ONE ETON: we work together, we win together

EMPOWERING: we show respect for others

 WORK SMART: we say yes to the right challenges, the right way

QUALITY-DRIVEN:  we exist to offer high-quality products, and to do high-quality work in every touchpoint

CUSTOMER-COMMITTED: the customer is always the most important person in the room

PROGRESSIVE: we are innovative and always have the future in mind


  • Strong Communication Skills
    • o As you take on the responsibility of coordinating digital sales, your ability to effectively communicate will be paramount. Whether you're interacting with clients, collaborating with internal teams, or presenting ideas, your proficiency in articulating thoughts and actively listening to others' needs will be instrumental in achieving success.
  • High adaptability skills
    • o In the dynamic realm of digital sales, adaptability is key. You will need to quickly respond to changes in technology, market trends, and customer preferences. Embrace these shifts, pivot strategies as necessary, and thrive in a fast-paced environment to drive results.
  • Analytical skills
    • o As you navigate digital sales strategies, your analytical mindset will be indispensable. Utilize data analytics tools to interpret insights, identify trends, and make informed decisions to optimize sales performance and drive revenue growth.
  • Attention to Detail
    • o Your meticulous attention to detail will set you apart in the digital sales landscape. Whether it comes to sales, marketing materials, or overseeing customer interactions, your precision ensures accuracy, professionalism, and enhances brand reputation.
  • A customer-Centric Approach
    • o Central to your success in digital sales is your customer-centric approach. Prioritize understanding your clients' needs and preferences and go above and beyond to deliver personalized solutions and exceptional service. Building strong client relationships will be key to fostering long-term business growth.



  • Work with the Digital Sales team to grow the online wholesale/concession/marketplace business by achieving Objectives and Key Results
  • Partner with the Sales/Retail Manager to run the day-to-day online business for defined customers
  • Create the buy plan in partnership with the relevant cross-functional teams and manage assortment for Eton concessions/marketplaces
  • Be the knowledge expert of all product categories, segmentations and new collections
  • Ensure that wholesale customers are creating a best-in class customer experience and represent the Eton brand correctly
  • Partner with production and marketing teams to ensure major digital accounts have all assets on time, including product descriptions, VPIs, editorial and campaign images
  • Manage product uploads including VPIs and completing product files for digital customers
  • Monitor all major customer websites on an ongoing basis, ensuring they have the correct and most recent product descriptions, VPIs and the brand shop images
  • Provide visual merchandising stories, marketing content and product knowledge packages to customers. Take ownership of the brand's homepage and marketing initiatives as necessary
  • Work with Sales teams and partners to report on online performance for each customer
  • Work closely with the Eton IT, Design and Marketing teams sharing learnings from customer accounts, and improve on product data and integration needs as well as synergies and processes
  • Ongoing meetings with digital partners to seek out opportunities to grow and improve Eton’s presence online
  • Be the key person when starting the integration/launch process with new Digital Wholesale/Concession/Marketplace partners and work closely with IT and Design to ensure all product specific needs are covered
  • Plan and suggest marketing activities (Brand and Performance) based on available/ agreed budget
  • Enhancing relationships with major accounts by providing detailed feedback and recommendations based on audit findings.


  • You have proficiency in using digital sales tools and platforms, such as customer relationship management (CRM) systems, e-commerce platforms, and analytics tools.
  • You have excellent Microsoft Excel skills for product data handling and analytical purposes.
  • You have 3–5 years eCommerce/marketplace experience. This includes a proven track record of achieving sales targets, developing effective sales strategies, and nurturing client relationships.
  • You have a bachelor's degree in a relevant field, such as business administration, marketing, or communications. While not always mandatory, a degree provides a strong foundation in business principles and marketing strategies.
  • You have demonstrated success in previous roles that required strong analytical skills, including data interpretation, trend analysis, and performance measurement. Experience with data analytics tools and techniques is advantageous.
  • You have excellent cross-functional communication skills, both written and verbal, with the ability to tailor messages to different audiences.
  • You have a proactive and results-driven mindset, with a willingness to take initiative and drive projects forward independently. Previous experience in a fast-paced and dynamic work environment is beneficial.
  • You have a strong understanding of digital marketing principles, including SEO, SEM, social media marketing, and email marketing. Familiarity with digital advertising platforms and techniques is advantageous.
  • You are fluent in Swedish and English, German and French are desired and a bonus.

    This is a full-time position based at Eton’s headquarters in Gånghester, Borås, reporting to the Global Customer Excellence Director.

Are you the right candidate? Please apply in the system. For any questions, please reach out to Global Customer Excellence Director, Jacob Dahl, Jacob.dahl@etonshirts.com. We review applications on an ongoing basis.

Type of employment Permanent position
Contract type Full time
Number of positions 1
Full-time equivalent 100%
City Gånghester
County Västra Götalands län
Country Sweden
Reference number 2024/18
Published 10.Apr.2024
Last application date 10.May.2024 11:59 PM CEST

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